SEO text and Search Engine Optimization

What is a SEO text? “SEO” stands for “Search Engine Optimization” and describes the effort using various means in the top results of search engines, especially Google.In addition to the so-called off-page factors, link exchange or link here is crucial for stable, lasting good search engine results.Also for the off-page factors, the text is very important, whether in the form of articles, press releases or blog posts in foreign blogs.Journalists can also pay attention to your website.This provides the opportunity for a highly affordable and effective advertising in “offline” media, for example, newspapers.

The basic rules of successful SEO text

In regards to keywords, the right amount is very important.

Until some years ago it was enough to achieve good search positions to accommodate relevant key phrases such as insurance, credit, or simply holiday in Majorca – every sentence three times, then the good ranking came almost by itself. Nowadays many search engines are allergic to a too high keyword density. Some pages are even banned entirely from the Google for this reason.

Therefore, it is important to process relevant key phrases moderate and in a natural way.Therefore, is requireda careful analysis in terms of keywords that are used by your target audience.Through appropriate online tools can easily find the searched keywords and search phrases.In addition, each of these keywords can bring you important customers.The ideal keyword density is 3-5%; this should be targeted at a good SEO text as the target.

The textsare not writtenjust for thesearch engines

The real goal with a good web text should always be the reader. What use is the ideal keyword density, if the reader can jump off after a few words, and he never visited your site again? The art is to combine SEO factors with maximum usability and readability. In addition, a pinch voltage alsois allowed when creating text.

Basic SEO Rules

Search engines are important partners for generating traffic / visitors. Who is not found in search engines results, for many Internet users simply do not exist. The search engine Google is a leader in the world. Your website needs to meet today’s requirements in terms of search engine optimization (SEO). Your own website must be optimized for search engine visibility. What are the most important rules for successful search engine optimization?

SEO basic rule number 1: Keywords – find keywords

Which terms to use potential visitors? What words describe your product, your service most accurately? At the beginning of the search for the right keywords, the keyword research. This work will take some time. Enough people looking for the words. What is the competition for those terms and word combinations? Is there a real chance to get on the first page? It examines the search volume and the density of competitors. Each page should be optimized for single words and word combinations.


SEO Basic Rule number 2: Keywords are important parts of a website

Key words are very important for Google HTM tags and attributes. In addition, it is important to note the order and proximity (keyword proximity). Words at the beginning are important for Google as later related words. Also, pay attention to the frequency of the keywords in the full text (keyword density). A keyword density of 3 to 4 percent is already relevant to Google. Beware of too frequent repetition. This not only interferes with Google. Your visitors / readers react negatively to the sometimes all too obvious repetitions.

SEO Principle number 3: Optimize for visitors – not only for search engines

The usability should be first.

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Keyword – usability

Follow the Google Webmaster Guidelines. SEO is the visibility in Google and drive traffic to your offer. From now on, the user decides whether he will stay longer on your site. Look for consistent design (corporate design / corporate identity). Offer added value to the visitor. Meet the expectations of your target audience. Look for high information content. High bounce rates are increasingly toxic for the ranking.

If Google gets the impression that your page does not match the search, Google will respond accordingly. Maintain a high level of user experience. To optimize the content you should use Google Webmaster tools.

SEO: Regional and temporal customized ads

If you want to attract customers in a particular region only, limit your campaigns to this area and on specific days and times.

Negative Keywords

Use negative keywords. This is a very important measure to minimize costs. If you use for example the word “conservatory” as a keyword, you should use the word “vaudeville” as a negative keyword.Placements for branding
You can use the function of the placements in Google’s advertising network. Here you are looking for the appropriate platforms on the web, where your ad will appear in the Google AdSense area.

AdSense ads are more or less nothing else than the AdWords to be displayed at appropriate text of portals and website for specific topics. Here is the considerable advantage that it can provide a matching service or a suitable product with a display about specific reports.

Our experience shows us that the placement ads are clicked significantly less than the ads on the search network (i.e. on the search results page of Google). This one has to have a very high advertising effect without high costs, because the ads cost so something if you also clicked. Therefore, it is ideal for branding.

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Placeholder title with Google AdWords

Use a placeholder in the ad title. Instead of a title recorded in the first line of the display, just enter the title in curved brackets.In this way, the display looks extremely interesting for the user.

Controlling and adapting

It is very important to Google Adwords – the regular analysis of the display successes. Many users rely on your campaigns once and then let this stand for years that way.

Check once a month on the analysis of ads and correct wrong keywords, change little successful ads or change the display parameters. We wish you much success with your ads and campaigns with Google AdWords.