Search engines are important partners for generating traffic / visitors. Who is not found in search engines results, for many Internet users simply do not exist. The search engine Google is a leader in the world. Your website needs to meet today’s requirements in terms of search engine optimization (SEO). Your own website must be optimized for search engine visibility. What are the most important rules for successful search engine optimization?
SEO basic rule number 1: Keywords – find keywords
Which terms to use potential visitors? What words describe your product, your service most accurately? At the beginning of the search for the right keywords, the keyword research. This work will take some time. Enough people looking for the words. What is the competition for those terms and word combinations? Is there a real chance to get on the first page? It examines the search volume and the density of competitors. Each page should be optimized for single words and word combinations.
SEO Basic Rule number 2: Keywords are important parts of a website
Key words are very important for Google HTM tags and attributes. In addition, it is important to note the order and proximity (keyword proximity). Words at the beginning are important for Google as later related words. Also, pay attention to the frequency of the keywords in the full text (keyword density). A keyword density of 3 to 4 percent is already relevant to Google. Beware of too frequent repetition. This not only interferes with Google. Your visitors / readers react negatively to the sometimes all too obvious repetitions.
SEO Principle number 3: Optimize for visitors – not only for search engines
The usability should be first.
Keyword – usability
Follow the Google Webmaster Guidelines. SEO is the visibility in Google and drive traffic to your offer. From now on, the user decides whether he will stay longer on your site. Look for consistent design (corporate design / corporate identity). Offer added value to the visitor. Meet the expectations of your target audience. Look for high information content. High bounce rates are increasingly toxic for the ranking.
If Google gets the impression that your page does not match the search, Google will respond accordingly. Maintain a high level of user experience. To optimize the content you should use Google Webmaster tools.